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Brief Published: 7 Apr 2020

Three Minute Trend: Social TV is the Future

Live-streamed performances by musicians, creatives and celebs in lockdown are drawing huge crowds online. An acceleration of "social TV" trends we've been tracking across pop culture, retail and marketing over the past couple of years, this live-streaming explosion may have lasting impact.

In this video, Christian Ward, Head of Pop Culture & Media at Stylus, explores the implications for all brands looking to engage audiences with content in a post-coronavirus world.

For a deeper dive into the latest media and entertainment trends, check out State of Media 2020: The Next Transmedia Frontiers. To learn more about the commercial opportunities in live streaming, look out for our report on Leveraging Live-Stream Commerce, which publishes next week.

In this time of accelerated change and global volatility, Stylus Three Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.