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Brief Published: 16 Jul 2020

Three Minute Trend: The New At-Home Bartenders

Without access to their favourite pubs and bars during the lockdown period, many consumers seized the opportunity to teach themselves how to make their favourite drinks at home. They have been looking online for inspiration from bartenders and alcohol brands and building up their own backbars at home.

In this video, Laura Swain, editor of Food & Beverage and Travel & Hospitality at Stylus, picks up on themes discussed in The New At-Home Drinking Opportunity, exploring how brands and experts have connected with this passionate cohort of new at-home bartenders during quarantine, passing on their knowledge and skills in edutaining ways.

It's important to recognise these freshly taught drinkers as bars and restaurants reopen; they will need to consider how to create drinks that wow with restricted ingredients and at a variety of price-points, as covered in Reawakening Pubs & Bars: Imbibe Live Online 2020.

In this time of accelerated change and global volatility, Stylus' Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.

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