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Brief Published: 24 Sep 2020

Three-Minute Trend: Your Next BFF is a Digital Pop Star

With real-life performances impossible due to the pandemic, music stars like Offset and The Weeknd are turning to digital doppelgangers as a way of keeping fans engaged online.

As we predicted in our Rise of the Avastars report in January, avatars are becoming powerful tools for artists – and brands – to engage consumers who now spend increasing amounts of time inside virtual environments. As a result of the pandemic, this shift to virtual – whether that's via apps like Instagram or TikTok, or more expansive proto-metaverses like the gaming worlds of Fortnite, Animal Crossing and Roblox – is driving even more demand for digital solutions to fan interaction.

In this video, Christian Ward, head of Brand Engagement & Multimedia Strategy at Stylus, explores the potential of new avatar technology to create hyper-personalised fan engagement, and what that means for brands and creatives.

In this time of accelerated change and global volatility, Stylus' Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.