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Brief Published: 15 Apr 2021

Three-Minute Trend: Cracking Down on Carbon

Climate change is the “most pressing global issue” of our time. And with 33% of us feeling angry about the lack of effort being made to minimise its impact (Vattenfall, 2020), brands must reduce their carbon emissions output.

Brands are making bold commitments to decrease emissions through innovative production and renewable energy. But less is being said about the emissions they’re indirectly responsible for – those created by suppliers, or generated by consumers after purchase. It is this broad spectrum which is the most nebulous, but also essential for brands to tackle to shrink their carbon footprint.

In this Three-Minute Trend, Ella McDougall, Stylus' assistant editor of Product Design, explains how brands can own up to their indirect emissions to ingrain sustainability and win consumer trust. For more on how brands are lessening their environmental impact, see our Product Design Sustainability Round-Up series, with the next instalment publishing on April 23.

In this time of accelerated change and global volatility, Stylus' Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.

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