Three-Minute Trend: The Audio Opportunity
Innovation in the audio space is opening up huge opportunities for brands to engage with consumers in new ways. The ubiquity of wireless earphones is one key driver: 230 million of them were sold last year (Statista, 2020). These smart hearables keep consumers constantly connected to sonic touchpoints – from podcasts and meditation and exercise apps, to increasingly popular voice chat room platforms like Discord and Clubhouse.
In this Three-Minute Trend, Christian Ward, head of Brand Engagement & Multimedia Strategy at Stylus, takes a look at what the rise of audio, and voice chat in particular, means for consumer behaviour and brand marketing.
In this time of accelerated change and global volatility, Stylus' Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.