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Brief Published: 13 Aug 2020

Three-Minute Trend: The Hyper-Casual Gaming Explosion

Mobile gaming has really blown up during the pandemic, as the owners of the 14 billion mobile devices in the world (Statista, 2020) were looking for lockdown distractions.

In this video, Stylus' Pop Culture & Media editor Julia Errens talks about how hyper-casual gaming is hooking audiences with quickfire gameplay, while real-time idle games put long narratives into the background of players' lives. The roll-out of 5G data networks – which we explore in depth in Entertainment in the 5G Era – is going to further boost the $77.2bn mobile gaming market, which holds a wealth of brand engagement opportunities.

In this time of accelerated change and global volatility, Stylus' Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.

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