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Brief Published: 18 Jun 2020

Three-Minute Trend: The Positive Power of Colour

The psychological healing qualities of colour have the power to heighten our sense of wellbeing – whether by soothing stress and anxiety, or uplifting and energising our mood. So unsurprisingly, colour is playing a vital role in the current Covid-19 pandemic, serving as an antidote to the unrest and uncertainty felt by many.

In this video, Chloe Frost, assistant editor of Colour & Materials at Stylus, explores how colour has provided an outlet for positivity and cathartic self-expression among housebound consumers, and considers how it can be used effectively as we begin to navigate the post-pandemic world.

These opportunities are not only appropriate to the current situation, but to all instances of turmoil, stress and change. We discuss this further and outline key colour groups in Covid-19 Colour Response: How to React, Rebuild & Restore.

In this time of accelerated change and global volatility, Stylus Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.

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