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Brief Published: 18 Feb 2021

Three-Minute Trend: Virtual Flagships: E-Comm’s Next Move

The Covid-spurred acceleration of digital commerce and the morphing of gaming platforms into legit social hangouts, means canny lifestyle brands are doubling down on virtual spaces as places to create more compelling (and commercially lucrative) online experiences.

In this Three-Minute Trend, Katie Baron, Stylus' director of Brand Engagement, explores the next wave of virtual retail world-building – from simple "digital doubles" to more sophisticated and immersive experiences that leverage the power of augmented (AR) and virtual reality (VR) technologies.

In this time of accelerated change and global volatility, Stylus' Three-Minute Trend videos offer short, sharp insights into the business challenges and commercial opportunities that matter right now, whatever industry you're in.

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