We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 8 Oct 2012

Online Self-Publishing Reveals Stars


As the publishing industry continues to evolve in the digital age, more and more amateur writers are releasing their work online through e-publishing platforms such as Amazon’s or dedicated sites such as FanFiction.net.

British publishing house Harper Collins found its latest literary star, Abigail Gibbs, on Whattpad.com, where the 18-year-old has been publishing her work chapter by chapter. The tale of humans and vampires is titled The Dark Heroine: Dinner with a Vampire.

Gibbs has amassed a huge following online (17 million reads so far), and Harper Collins is keen to capitalise on this influence and popularity. Brands can be inspired by this and more by reading our Consumer Creators industry trend, which looks at how consumer creativity can be harnessed and fostered, as well as how the digital revolution is changing the way we create and consume.