Online Self-Publishing Reveals Stars
As the publishing industry continues to evolve in the digital age, more and more amateur writers are releasing their work online through e-publishing platforms such as Amazon’s or dedicated sites such as FanFiction.net.
British publishing house Harper Collins found its latest literary star, Abigail Gibbs, on Whattpad.com, where the 18-year-old has been publishing her work chapter by chapter. The tale of humans and vampires is titled The Dark Heroine: Dinner with a Vampire.
Gibbs has amassed a huge following online (17 million reads so far), and Harper Collins is keen to capitalise on this influence and popularity. Brands can be inspired by this and more by reading our Consumer Creators industry trend, which looks at how consumer creativity can be harnessed and fostered, as well as how the digital revolution is changing the way we create and consume.