L.K. Bennett Reveals All in Crafty Film
Making the most of its logo redesign, British footwear brand L.K. Bennett has plugged into the on-going consumer appetite for handcrafted goods and a sense of provenance, with a film documenting the creation of the new marque.
Designed by London-based creative agency Spring & Mercer, the new marque features on all L.K. Bennett handbags and other selected merchandise. It has been designed to reflect the 22-year-old brand’s sophisticated identity, while boosting its on-going global expansion.
The logo was largely inspired by the fluidity of a ribbon – a motif featured in L.K. Bennett’s original logo, tipping a nod to the retailer’s relatively young, but still worthy heritage.