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Brief Published: 23 Mar 2011

Adidas: Everybody’s T-Shirt


Sportswear giant Adidas launched a campaign in Argentina for football fans to create the national football team’s new shirt.

Under the banner ‘Everybody’s Shirt’, participants designed a virtual shirt via Facebook and Twitter, adding virtual stitches with each click.

The final Argentina Copa America 2011 home and away shirts, created by all participants, was unveiled on March 1 via giant screens posted in key corners of the Argentinean capital Buenos Aires.

The shirt will be worn by the national team during the upcoming 2011 American Cup.