Adidas: Everybody’s T-Shirt
Sportswear giant Adidas launched a campaign in Argentina for football fans to create the national football team’s new shirt.
Under the banner ‘Everybody’s Shirt’, participants designed a virtual shirt via Facebook and Twitter, adding virtual stitches with each click.
The final Argentina Copa America 2011 home and away shirts, created by all participants, was unveiled on March 1 via giant screens posted in key corners of the Argentinean capital Buenos Aires.
The shirt will be worn by the national team during the upcoming 2011 American Cup.