Tisserand x National Geographic’s Sustainable Outlook
British aromatherapy brand Tisserand has collaborated with National Geographic on a personal care collection that celebrates raw materials from different regions. Will this drive consumers to change their outlook on the state of our planet?
Tisserand’s new range, called Protect & Respect, is spotlighting the sustainable sourcing of its essential oils, while prioritising traceability. The website features a map, where consumers can track where each ingredient in the collection has been sourced.
The brand is also committed to minimising its eco-footprint and reducing the amount of packaging waste in landfills. The bottles and labels are made from post-consumer recycled plastics and the compostable outer carboard boxes are FSC-certified.
Tisserand is also dedicated to positively changing customers’ habits by educating them about recycling. In the UK, 27% of consumers are unsure about the types of plastics that can be recycled (Recoup, 2019). Tisserand is targeting these individuals by offering a description of how to fully recycle the packaging of each product on its website.
The products themselves blur the boundaries between wellness and personal care by harnessing the power of aromatherapy. They feature three blends across a range of wellbeing and home products, which are made with notes from around the world that aim to connect individuals to different regions.
For example, the Paradise scent is inspired by the diverse landscapes of Egypt, Brazil and the Americas, claiming to relax the wearer. Regional ingredients such as jasmine, grapefruit and mandarin evoke the scents of a warm summer evening.