Nike’s Eco-Friendly Football Boots

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American sportswear giant Nike has created limited-edition football boots made from recycled and renewable materials. The laces, lining and tongue of the Nike GS boot are made from a minimum of 70% reused plastics and the traction plate is made from the plant-based material Pebax Renu, which is 97% castor beans.

The result is a lighter, stronger and more sustainable shoe, according to Nike Football’s global design director Andy Caine. “The Nike GS really defines a new era in how we create, design and produce elite football boots,” he says. “When you can deliver a boot that combines high-end performance and a low environmental footprint, that’s a winning proposition for players and planet.” In celebration of this year’s sporting events, only 2,012 pairs were created and will be sold online for $300.

German sports brand Adidas has also introduced a novel shoe to celebrate the London 2012 Olympics. The Social Media Barricade is an adapted pair of AdiPower Barricade trainers with an embedded LCD screen that displays Twitter updates. Olympic athletes were invited to try out the shoes at the Adidas Olympics media lounge during the Games.

Explore how brands are pioneering new ways of using social media to engage with consumers in Play With Me, a section of the Retail concept Power of Play.