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Brief Published: 17 Apr 2012

Girls of a Certain Age


Kim France, founder of US publication Lucky magazine, has launched Girls of a Certain Age – a lifestyle and shopping blog for women in their 30s and 40s.

After working at a number of publications including Elle, New York magazine and Sassy before launching Lucky as editor-in-chief in 2000, France started blogging for friends and quickly realised it was the medium she wished to pursue. With pages dedicated to shopping, fashion and interiors, the site also features a social commentary section called ‘But I Digress’, which discusses everything from Mad Men to feminism, making for an all-encompassing lifestyle spin on the traditional female fashion blog.

Predominantly dedicated to shopping and fashion, Girls of a Certain Age aims to give women in their 30s and upwards a new direction in terms of how to dress without losing a sense of who they are. Sexy and chic while still being age-appropriate is the mantra for the sartorial side of the blog, while it also offers discussions on people, issues and events in popular culture.

As people are steadily realising style is no longer restricted to the young and childless, women in their 30s and 40s are an increasingly targetable age group for fashion and retail. Stylus looks at the movement in greater depth from a retail perspective in What Women (over 40) Want. Click here to read the report.

Girls of a Certain Age