Trip Advisor to Promote Eco-Friendly Hotels
US-based travel review website Trip Advisor has partnered with the US Environmental Protection Agency, the United Nations and the US Green Building Council to launch a new initiative that recognises environmental practices in hotels.
Currently open to US hotels, the Green Leaders programme invites hotels to apply by filling in an online survey about their sustainability procedures. Hotels must already subscribe to basic green practices to qualify, including regularly tracking energy and recycling at least two different types of waste, as well as providing staff training and guest education on sustainability. Hotels with more sustainable initiatives will receive a higher Green Leader status, which will be displayed prominently on the Trip Advisor site.
Research published by Trip Advisor in April 2012 indicated that 71% of consumers planned to make eco-friendly travel choices in the following year. The increasing popularity of green travel means that hotels need to do more to attract a growing cohort of eco-conscious consumers. Small changes like switching in-room amenities or adding mini-bar offerings can make a big difference.
Online reputation management has never been more crucial. According to speakers at 2012’s Boutique Hotel Summit, 89% of travel decisions in the UK are influenced by information read online, and Trip Advisor – the world’s most popular travel review site – attracts more than 41 millions users a month. Read more about the impact of online peer-to-peer recommendations in Social Media Travel Revolution.