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Brief Published: 7 Feb 2012

Nendo’s Halsuit Concept Store


Visionary Japanese design studio Nendo has just unveiled the design of a brand new concept store - Halsuit - for Japanese suit retailer Haruyama in Okayama, Southern Japan.

Drenched in white, the sleek store space more than reflects the super-smart suiting associated with the brand, but it also holds a typically Nendo-esque playfully adapted slant (see Stylus' report Nendo: Re-Imagining the Everyday). Fixtures come as subtly distorted versions of traditional office furniture, while oversized desk lamps complete an ever-so-slightly surreal aesthetic.

The changing rooms – which also double as display fixtures for garments and accessories – sit at the centre of the shop floor. While male customers are trying suits on, friends and family can relax and read magazines or watch television at the adjacent counter space. ‘Lounge’ and ‘conference room’ areas configured to mimic a real office environment have been devised to allow customers to pretend they’re in character – based on the belief this will help them select the best suit.

On the outside, Halsuit’s eye-catching façade has been designed in black and white, with louvres changing the colour of the store depending on the angle it is being viewed from.



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