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Brief Published: 20 Sep 2011

Costume National, Tokyo


Having opened only a few weeks ago, Italian fashion label Costume National’s new flagship store or CNAC (Costume National Aoyoma Complex) in Tokyo is already making a monumental mark with imaginative additional features such as an exhibition space and bar. It also boasts a gigantic vertical garden, designed by leading French botanist Patrick Blanc.

Designed by Italian architect and designer Ennio Capasa (who used to work with fashion designer Yohji Yamamoto), the store is divided into three key spaces: the store, the bar and the CNAC (art) LAB space which, from October, will be dedicated to video art work.

Opening exhibition Costume National: 25 Years, by Japanese artist Ryuji Nakamura, showcases selections from the brand's archive behind a 4,000 metre curtain of polyester ribbon that functions like a lenticular print. Shifting from an opaque to a translucent appearance depending on the viewer’s position, the viewer is able to see only one item at a time.


Ryuji Nakamura

Patrick Blanc