Airbnb’s Neighbourhood Guides
San Francisco-based social travel website Airbnb is championing local culture and experiences by introducing two new features that help travellers discover lesser-known neighbourhoods in major cities.
Airbnb Neighbourhoods offers travel guides on city neighbourhoods curated by local apartment owners and guests, suggesting housing, shopping, dining and nightlife locations. Users can also search through neighbourhoods based on their interests and needs. The service currently features 300 neighbourhoods across seven cities.
The site has also partnered with 10 local cafes and shops in San Francisco to introduce the Local Lounges pilot programme. Participating businesses will display Airbnb stickers in their windows and staff will be available to answer questions about the neighbourhood and hand out free guides.
Consumers are drawn to brands that engage with their local communities and highlight the cultural appeal of their neighbouring areas. Read more about this in Hotels as Hyper-Local Cultural Hubs. The ‘Technomad’ generation, keen to shun traditional booking services, prefer options like Airbnb, which facilitate DIY, crowd-sourced travel. Read more about this growing consumer base in Social Media Travel Revolution. For a rundown of key booking tools, see Travel Websites & Apps.