Sustainability Round-Up: May 2019
As sustainability shifts from ethical concern to business requirement, more and more fashion brands and retailers are signing up to the cause – implementing subtle transparency initiatives and game-changing production methods. Here, Stylus keeps you updated on the latest industry wins.
- Ultimate Transparency: Making it easier for customers to shop with sustainability in mind, online e-tail giant Asos has launched a ‘Responsible Shopping Experience’. This includes a ‘Responsible Edit’ of garments made from recycled or ethical materials, and a ‘Responsible’ filter to help consumers select sustainable items as easily as colour or size.
H&M is also promoting sustainable shopping practices, including product transparency on every garment across all 47 of its markets. Blurbs include in-depth material information, production companies, factory names and even addresses.
- Smarter Processes: For its S/S 19 denim collection, Spanish brand Mango teamed up with two ethical companies to transform its water-wasting production methods. The brand managed to reduce water consumption by 10 litres per garment by incorporating EcoWash and Better Cotton Initiative practices, which both help to reduce the amount of water, chemicals and energy needed for manufacturing.
- Leading with Luxury: Luxury conglomerate Kering has been called upon by French president Emmanuel Macron to unite international brands, retailers and manufacturers on sustainability goals ahead of the G7 Summit in August 2019. The luxury leader will continue its mission to set industry-wide standards for sustainability.
Meanwhile, online retailer Farfetch has launched pilot resale initiative Second Life, which allows consumers to exchange designer bags for store credit. Customers can upload photos of their bags to the platform, before receiving a credit offer and free pick-up within just four days.
For the latest on sustainable thinking, stay tuned for Stylus’ Macro Trend, Towards Our Sustainable Future – publishing on June 6.