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Brief Published: 5 Sep 2011

British Airways' Signature Scent


Following in the footsteps of high street stores such as Abercrombie & Fitch, British Airways is considering launching a signature scent to be pumped through the cabin during flights.

The airline has confirmed that it is one of many ideas it is currently investigating to improve the on-board experience for passengers. Matching luggage accessories for crew members is also being considered.

British Airways