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Brief Published: 7 Aug 2018

Top 3 Beauty Brands Breaking into the Food Space

Luxury beauty brands are dipping a toe into the food and beverage space, flexing their deep knowledge of ingredients to offer innovative and engaging products and experiences.

This cross-pollination offers exciting opportunities for beauty brands seeking to extend their traditional remit, and also reflects the thinking presented in our Industry Trend report Trans-Industry Ingredients.

  • Cleaner Veg: US luxury and ethical haircare brand Oway has launched a new product called Plantae – a liquid purifier for fruit and veg made from mint, organic pink grapefruit and ethically produced guava. When applied to edible produce, the biodynamic formula removes chemical residue and dirt, without the need for water. It's being touted as the perfect product for camping and on-the-go cleaning. For more on product development in this space, look out for our upcoming report on off-grid dining.
  • Beauty In the Dining Room: Australian organic beauty brand Aesop recently collaborated with London dining studio Plates on a series of plant-based pop-up dinners. Meals are made from seasonal, organic fruits, vegetables and wild herbs. Taking place upstairs in one of its London stores, the brand is holding dinners throughout the year, with tickets costing £70 ($92) per person. 
  • Edible Wellness: As previously covered here, US beauty oracle Bobbi Brown recently launched a range of dietary drinks and supplement powders under the brand name Evolution_18. The collection includes a collagen powder for skin elasticity, keratin dietary capsules for stronger hair and nails, probiotic quick-melt powder for gut-health, and cacao protein powder for increased brain function.