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Brief Published: 29 Mar 2019

Top 6 Easter Egg Designs 2019 (UK)

A flurry of creative confections has hit UK retail shelves in time for Easter. Food brands play with unusual savoury ingredients, new playful and interactive formats and tongue-in-cheek messaging. We dive into our top six favourites for 2019.

  • Bunny Business: Ikea has created a DIY chocolate bunny that's inspired by its famous flat-pack furniture and made from sustainable chocolate. Available at select stores, it comes in three separate pieces that slot together to form a 3D rabbit.

    Meanwhile, Marks & Spencer is targeting the wellness-seeking consumer with its milk chocolate yoga bunny, shaped like a rabbit in the 'downward dog' position. However, the sweet treat has caused a bit of a stir online, due to its potentially 'suggestive' pose.
  • Savoury Flavours: For those with more savoury leanings, British cheese producer Butlers has produced two Easter eggs made from spreadable cheese. Each comes with a packet of oat cakes and a portion of chutney, and are available in Cheddar and Blue varieties from UK supermarket chains Sainsbury's and Ocado.

    Likewise, UK "love it or hate it" brand Marmite has launched the 'yeaster egg' – a chocolate egg flavoured with the divisive yeast-extract spread.
  • Realistic Indulgence: London-based artisanal ice-cream maker Snowflake has conjured a realistic-looking Easter egg made from gelato, avaiable exclusively at UK department store Selfridges. Available in pastel hues including duck-egg blue and classic hen's egg, a filling of creamy white chocolate gelato with a tropical mango and passion fruit 'yolk' is encased in a Belgian chocolate shell. The eggs are served in a handmade straw basket, with an edible butter kataifi (Greek pastry) nest.

    Taking inspiration from an iconic British snack, UK supermarket brand Waitrose has released a chocolate Scotch egg in collaboration with celebrity chef Heston Blumenthal. It consists of caramel ganache and mango and yuzu fondant yolk, coated in milk chocolate maple-flavoured sugar pieces.
Snowflake X Selfridges