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Brief Published: 31 Jul 2020

Top Sustainable Drinks Packaging Initiatives

As explored in our recent report New Rules for Post-Covid Packaging, global beverage giants are adopting eco-aligned packaging solutions in a bid to reduce plastic and glass waste. These initiatives range from the adoption of food-safe, renewable and biodegradable materials to removing design elements that make packaging harder to recycle.

Diageo-owned scotch brand Johnnie Walker, in collaboration with US venture management company Pilot Lite and UK sustainable packaging company Pulpex, will release a limited-edition whisky in 2021, which will be packaged in sustainable wood-pulp paper bottles. Meanwhile, FMCG giant PepsiCo has partnered with Pulpex to create compostable and recyclable wood-pulp paper bottles for its sodas, which it will also release in 2021.

Johnnie Walker X Pulpex
Pepsico X Pulpex

Adopting similar thinking, Italian coffee brand Lavazza has launched cups for coffee vending machines made from paper sourced from sustainably managed forests. 

Meanwhile, French bottled-water brand Evian has introduced a new bottle design that forgoes a wrap-around label in favour of carving the branding design into the recycled and recyclable plastic bottle. This addresses the issue that while most labels are technically recyclable, many recycling plants do not have the facilities to do so. The bottles will be available via channels that do not require a printed barcode such as hospitality establishments and via e-commerce.


For more recent examples of paper-based packaging’s sustainable and hygienic appeal, read Wine Bottles Made from Recycled Cardboard.

See also Mainstreaming Eco Packaging, part of our Packaging Futures 20/21 Spotlight Trend and Post-Covid Packaging for Amplified Categories + Causes.