Tostitos’ Personalised Pre-Super-Bowl Ads
American snack brand Tostitos is getting ahead of the Super Bowl advertising competition by letting people generate over-the-top ads to promote their own at-home viewing parties.
San Francisco-based creative agency Goodby Silverstein & Partners has set up a microsite where visitors can add the details of their party – time, place, host – and then use a video generator to assemble a personalised invitation. The final result splices together clips of game-day advertising tropes like talking babies, fluffy animals, mouthy seniors and nostalgia-tickling celebrities (Alfonso Ribeiro, who played Carlton on 90s TV show The Fresh Prince of Bel Air) to create a Super Bowl ad-themed invitation video. The clip collection allows for hundreds of variations of the final product, letting users remix their videos until all their favourite advertising clichés are featured.
Facebook has just reset its feed algorithms to favour posts from friends and family over content from brands and publishers. While this comes as a shock to media outlets that have 'pivoted to video' at Facebook's previous behest, the move will be a boon to user-generated content in marketing. Tools like My Super Bowl Ad let brands follow consumers to their favourite platforms by becoming a part of their personal branding and conversations with friends and family.