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Brief Published: 3 Nov 2014

Bang & Olufsen’s First Bluetooth Speaker

Extra
Beoplay A2

Danish audio company Bang & Olufsen has launched its first Bluetooth speaker through its B&O Play sub-brand, a range with a more accessible price point aimed at a younger market. The sleek, wireless device can be easily moved between rooms, negating the need for multiple speakers throughout the home – ideal for consumers who may be tight on budget or space.

Despite its smaller size, the BeoPlay A2 hasn't lost the refined styling associated with B&O. Weighing just 1.1kg, the speaker's slim rectangular form makes it easy to slip into a bag for on-the-go users. Featuring a speaker grille on either side of the extruded aluminium core, the device promises premium sound quality whatever angle or face it is placed on. The rechargeable battery provides up to 24 hours of playback, with a charge time of around three hours.

The speaker is currently available in soft grey with gold highlights and sophisticated Forest Green, alongside the standard black finish. Each model comes with a leather carry handle, with the option of an interchangeable shoulder strap, which adds to the quality, well-crafted look.

As music moves firmly into cloud-based services and digital media (described in Digital Music in Flux), Bluetooth and wireless speakers will continue to take a larger share of the audio market that is able to provide flexible solutions for consumers. Look to Power of Sound: Audio Innovations for more insight.

Also read Design Democracy: Shift to see how wireless technology is impacting on the wider design field as consumers look towards portable and transformative designs that fit into their on-the-move lifestyle.

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