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Brief Published: 25 Feb 2013

Nokia launches $20 phone


Nokia is heading in an interesting new direction with the launch of the Nokia 105 – a $20 phone targeted at emerging markets and European first-time buyers. The Finnish communications company launched the handset last weekend at Mobile World Congress, Barcelona.

The phone has a colour screen and basic features such as FM radio, a flashlight and an alarm clock. Available in black or cyan, the model also boasts a 35-day standby battery life, making it ideal for areas where access to electricity may be limited. In selected countries – India, China, Indonesia, Nigeria and Kenya – the handset will come with inbuilt Nokia Life software, which provides education and health tips to the user. 

Another budget, but slightly more advanced mobile phone from Nokia is the 301, which can stream video and has a camera, and will retail at an affordable $85. Both the 301 and 105 will become available later in the year.  

Nokia is one of many communication innovators exploring the potential of cheaper digital products aimed at emerging markets. For more on this subject, see the Stylus report Mobile Tech in Nigeria.