Martha Stewart CastleVille
Players of the Facebook game CastleVille now have the chance to interact with a virtual version of US entrepreneur and TV personality Martha Stewart thanks to a partnership between her company, Martha Stewart Living Omnimedia, and internet gamemaker Zynga.
CastleVille players will be invited to visit Stewart’s “kingdom”, which is designed to resemble her home in Bedford, New York, where they can participate in an Easter egg hunt and crafting party.
The partnership is interesting considering the conflicting target markets, but it allows Stewart to spread awareness of her brand to the game’s 26 million users. In turn, her considerable fan base is encouraged to participate in the game. Meanwhile, Zynga continues to make noise in the world of social gaming with its recent acquisition of Draw Something.