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Brief Published: 6 Feb 2013

Inventgenuity Workshops and L’Oreal Girls in Science


Earlier this month, the Beam Center – a Brooklyn-based non-profit specialising in youth development – held its fourth annual Inventgenuity Festival. The two-day interactive event for young students, themed ‘Digital By Hand’, allowed them to explore the physical technology behind modern devices.

In addition to its annual Inventgenuity Festival, which will travel to Boston on March 2-3 2013, the Beam Center also hosts after-school programmes called Inventgenuity Workshops that engage students with modern and traditional technologies. Led by creative professionals, students from second to sixth grade can study disciplines like film production, sound engineering, digital drawing, ‘musical instrument building’ and clothing design.

In a similar effort to encourage younger generations to pursue a future in science and technology, French beauty giant L’Oreal recently launched its For Girls in Science website – a resource for girls who may be considering a career in the STEM disciplines: science, technology, engineering and mathematics. The website includes information on salary ranges and educational requirements, as well as links to weekend and summer camps that focus on STEM-related activities.

The next generation of tech-savvy kids will be as much engineers and designers as consumers. For brands looking to better understand this ‘Raspberry Pi Generation’, see the Stylus reports Decoding Code, Science Education USA and Stylus Look Ahead 2013: Culture and Media.

Beam Center’s Invengenuity Festival and Workshops
L’Oreal for Girls in Science