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As new futures are envisioned and technology evolves, fresh approaches to colour emerge. A more personalised experience of digital media, adaptive applications of colour and experimental synthetic biology feed into this aesthetic.

Engineered colour is centred around technical and designed colour, but an element of chaos and the unexpected creates captivating visual effects. The palette is digitally bright, featuring Carnelian, Yellow, Chromium Green and Sapphire tempered with Parma Violet, Clean White and Carbon.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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