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Brief Published: 17 May 2011

Garrard’s 3D Windows


Bringing the old guard up to date in stunning style, London fine jewellers Garrard – reputed to be the oldest jewellers in the world – has teamed up with cutting-edge 3D and augmented reality (AR) specialists Holition to install an AR-based window display, offering shoppers the chance to try on a tiara fit for royalty.

The display in its Albemarle Street location in central London was part of UK Vogue’s Street Lights initiative, which saw the fashion magazine – alongside students from Central Saints Martins and the Royal College of Art universities – collaborate with the elite of London's fine jewellery retailers on Bond Street in a sweeping display makeover.

Vogue’s jewellery editor, Carol Woolton, worked with Garrard’s creative director Steven Webster and Holition to create an advanced technological window for the store. It allowed passers-by to try on luxury products via Garrard’s website, simply by holding their hands up to a screen embedded in the store's facade.

The display is similar to Swiss watch manufacturer Tissot’s 3D AR windows (also by Holition) installed at luxury London department store Harrods earlier this month.