We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Product Design
Published: 11 Jun 2018

Kanye West to Develop Low-Income Housing

Extra
Jalil Peraza

Expanding beyond his fashion label to enter the world of architecture, US musical artist Kanye West has announced Yeezy Home, a new creative branch of his brand that’s promising to develop affordable housing. 

Minimal information has been released so far about this new project and how it will cater to low-income families. However, render images of a prototype dwelling reveal a modern and luxurious single-storey house, with rooms set around a central zen garden. The interior is spacious and minimal, featuring pre-cast concrete, metallic finishes and a skillion roof. The rapper’s preference for brutalist-inspired spaces is clear, with the images resembling Yeezy’s headquarters in California, which are similarly sparse and concrete-dominated.

West’s plan to move into architecture was revealed in early May, with a call-out on social media for architects and industrial designers wanting to collaborate and “make the world a better place”.

As explored in our A/W 19/20 Design Direction Burst, industry barriers are being broken down by an energetic generation unafraid to enter new domains, leading to inventive mash-ups of genres and aesthetics. West’s project looks set to inject a fresh perspective into architecture by combining his experience in both music and fashion, and invites a new audience to engage with an industry that’s often criticised for its lack of diversity.

For another example of a brand breaking free from expected product categories and exploring new ways to capitalise on established fans and branding, see Adventure Branding: Land Rover Creates Outdoor Phone. For more on how brands are colonising new product spaces and platforms to extend their influence, see Making Brands Indispensable.

RELATED REPORTS
VIEW ALL Reports

Updated
Related
© 
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS