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Brief Published: 14 Oct 2014

Microsoft: Room Alive

Room Alive

Computing giant Microsoft's Room Alive concept transforms any room into an immersive gaming experience. Using Microsoft's Kinect sensor and a multi-projector system attached to the ceiling, Room Alive users can touch, shoot and dodge augmented content that seamlessly coexists with the existing physical environment.

The project, which was unveiled by Microsoft's research department last week, consists of a number of depth-sensing projectors arranged to screen content over every inch of the room. Microsoft claims these projectors auto-calibrate, to enable easy set-up for consumers.

"It's virtual reality that's shared, and it's adaptive to your environment," said Microsoft researcher Hrvoje Benko. He added that the game could even react to its physical surroundings. "If you throw a [virtual] ball around, it should bounce on your table," he explained.

The prototype is an evolution of the Illumiroom – a similar concept unveiled by Microsoft last year which relied on a range of Kinect sensors and projectors to extend the gaming experience onto the wall beyond the television.

As augmented and virtual reality technologies advance, the opportunities to create totally immersive gaming environments multiply. Such innovations can inspire high-tech marketing campaigns where the real and the virtual blend. For more on this topic, take a look at Rewiring Advertising, part of our new Macro Trend Post-Digital.