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Retail

Exploiting Insider Access

Social media has afforded consumers an unprecedented level of access to brands, fuelling a growing desire to know more about the people and processes behind them. From store concepts channelling behind-the-scenes-creativity, to digital campaign teasers, we highlight the key tactics – and how much to show to stay seductive.

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Updated:
21 Nov 2014
BY: Samantha Fox & Katie Baron
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Digital Commerce
05 Dec 2014
Retail City Guide: New York, December 2014
Retail City Guide: New York, December 2014 Retail City Guide: NYC, Dec 2014 Adding to the fleeting fun of the holiday season, the arrival of an ultra-minimal footwear concept, several design studios-turned-boutiques and a groundbreaking, tech-fuelled fashion flagship make for an inspiring December in New York. We spotlight the brightest creative highlights.
Retail
Retail City Guides
02 Dec 2014
Virtual Immersive Commerce
Virtual Immersive Commerce Virtual Immersive Commerce Advanced technologies capable of blending the borders between the physical and digital world are gifting brands with rich new opportunities to seduce consumers. From immersive experiences primed to boost remote and cross-channel connections to selling via simulations, we track a new era of digitally augmented retail.
Retail
Post-Digital
27 Aug 2014
Post-Digital
Post-Digital Post-Digital Post-Digital examines the next phase of tech innovation, where the boundaries between the real and the virtual become increasingly blurred. The growing sophistication of virtual reality, sensor, wearable and other technology is enabling brands and creatives to deliver fully immersive, emotional and seamless experiences to consumers.
Trend Reports
Post-Digital
27 Aug 2014
Instagram for Retail Brands
Instagram for Retail Brands Instagram for Retail Brands Instagram is now the fastest-growing social network in the world, making it an exceptionally rich platform for brand engagement – especially when dealing with young consumers. We investigate key tactics, brand leaders and new advances in monetising millennials' favourite social media platform.
Retail
Digital Commerce
19 Aug 2014
The Value of ‘Made In’
The Value of ‘Made In’ The Value of ‘Made In’ Used as a label to signify local production, the term ‘Made In’ has never been more valuable, thanks to a growing consumer desire to support both ethical production and the notion of local community. We review the brands and initiatives embracing the concept to best effect.
Retail
Business & Industry News
10 Jun 2014
Tunepics
Tunepics Tunepics Tunepics is a new social media app positioning itself as a "multisensory social network" that combines images, music and mood.
Consumer Lifestyle
Science & Technology
27 May 2014
Luxury Online for Millennials
Luxury Online for Millennials Luxury Online for Millennials Digitally savvy millennials will soon outstrip other demographics when it comes to buying luxury goods, making them an audience that premium retailers must embrace. From enabling self-promotion to mobile-friendly formats, we review key digital strategies for enticing young and future luxury consumers.
Retail
Digital Commerce
09 May 2014
Product Hubs: Experimentation & Co-Creation
Product Hubs: Experimentation & Co-Creation Experimentation & Co-Creation Forward-thinking brands are transforming their shops from standard selling spaces into experiential hubs, primed for more personalised consumer engagement. Co-creation, customisation and experimentation are key.
Retail
Future of the Store
18 Oct 2013
Catwalk to Closet
Catwalk to Closet Catwalk to Closet Fashion’s bi-annual catwalk presentations were once a closed event for the industry’s elite. Now, shoppable live-streamed events are seducing audiences en masse, delivering invaluable consumer data, powerful brand buzz and a fresh route to revenue for all tiers of the market. 
Retail
Anywhere Retailing
30 Jul 2013
Anywhere Retailing
Anywhere Retailing Anywhere Retailing People are now consuming information from a growing range of multiple sources – jumping back and forth across the digital/real-world divide in their quest to be entertained, to connect with one another and, of course, to buy.
Retail
Anywhere Retailing
Updated 17 Jul 2013
The Rise of Edutainment
The Rise of Edutainment The Rise of Edutainment The concept of retail-tainment, which puts the emphasis on in-store fun, is being matched by edutainment, a new in-store strategy that can help retailers in all sectors to connect with knowledge-hungry consumers.
Retail
Hospitality & Service
12 Apr 2013
Monetising Brand Heritage
Monetising Brand Heritage Monetising Brand Heritage Brand heritage can help products stand out from the pack. But it doesn’t always take generations to develop; young brands have plenty of options, too. Whether it’s 100 years or 10, Stylus examines how to cultivate, mix or even fake a useful back-story.
Retail
Advertising & Branding
21 Feb 2013
Show & Tell Retail: Revealing the Product Journey
Show & Tell Retail: Revealing the Product Journey Revealing the Product Journey Inspired retailers are placing the act of making at the centre of the retail experience, both in-store and online. Workshops, artisanal storytelling and initiatives that make the product journey visible are being used to deepen brand credibility, heighten engagement and increase dwell time.
Retail
Store Concepts
09 Oct 2012
Positive Provenance
Positive Provenance Positive Provenance Smart fashion brands are acknowledging a growing consumer demand for deeper levels of transparency and background information. Stylus examines how the industry is using provenance to boost brand value and improve consumer relations.
Retail
Digital Commerce
07 Mar 2012
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