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Brief Published: 3 Jan 2013

Dior’s Surreal S/S 13 Campaign


Parisian fashion house Dior's first campaign for its ready-to-wear collection under the direction of new creative director Raf Simons has taken on a surreal aesthetic for Spring/Summer 2013. 

Models selected for the campaign include Russian Daria Strokous, Brazilian Daiane Conterato and French Marie Piovesan. Belgian photographer Willy Vanderperre employs minimal, stark scenery offset with pops of colour via floral bouquets, glimpses of René Magritte-esque blue skies and, of course, Dior’s iridescent pieces from the S/S 13 collection.

The campaign includes six shots, each featuring at least three models at different depths of the frame. Floating statement objects and layers of white walls and square windows make for a surrealist take on fashion advertising, suggestive of Simons’ own pared-back, yet impactful approach to design. In addition, Christian Dior’s chief executive Sidney Toldeano recently made the Harvard Business Review’s top 100 list, coming in at 68.

Dior S/S 2013 ready-to-wear was flagged as a key collection for the Fantasy Modern A/W 2013-14 concept in the update published last October.

See Stylus’ full review of Dior’s S/S 13 collection in our Paris Fashion Week Highlights report.