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Brief Published: 6 Jan 2011

Merci Aesop


Proving that beauty comes in many forms (in this case, mundane objects), botanical cosmetics brand Aesop has created an installation for Parisian concept store Merci using 4,500 cardboard boxes and 40 sq m of netting.

Designed by regular Aesop collaborator, architect Rodney Eccleston, the dramatic installation is based on an extraordinary use of volume and repetition. The piece extends up one wall and on to the ceiling of the store’s 'Orangerie' space, providing a backdrop for a standing display of Aesop products (on yet more stacked boxes).

Merci has also opened up a second location within the store – the Detox Beauty Bar – where customers can sample Aesop’s balms and anti-oxidant tea.