Chef-Curated Made-for-Instagram Meal Kits
As food continues to dominate Instagram feeds, consumers expect restaurants and food brands to help them curate their own Insta-worthy images via beautifully presented dishes, backdrops and props. Looking to meet this need from an at-home perspective, London-based chef Skye Gyngell has partnered with Italian pasta brand La Famiglia Rana on a meal kit specifically designed to be Instagram-ready.
Each tortellini meal kit includes a plate, 'restaurant-quality' plating instructions and a wooden spoon in addition to the filled pasta, assisting consumers in creating pictures to be posted online. The kits are available in six different varieties, including spinach and ricotta tortellini with datterini, mint, and olives; chicken and smoked pancetta tortellini with radicchio and Parmigiano Reggiano; and prosciutto cotto and mozzarella tortellini with girolles and marjoram.
Gyngell says: "The world's obsession with photographing our food has fuelled a rise in all sorts of odd-but-edible inventions, turned humble vegetables into mega-trends, transformed restaurant diners into paparazzi and inspired home chefs to spread their wings. Anything that inspires people to be adventurous and creative – and proud of what they've prepared – is a wonderful thing."
It is an undeniable fact that over the past couple of years, Instagram has had a huge impact on how we consume our food. According to UK-based Italian restaurant chain Zizzi,18- to 25-year-olds spend an average of five days per year browsing food images on social media platforms.