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Brief Published: 21 Sep 2015

CDG Pocket Shops: Haute Convenience

Comme des Garcons Pocket store, Chelsea NYC

Cult Japanese fashion brand Comme des Garcons has debuted its first permanent Pocket concept store in the US. The diminutive format is specifically designed to house the brand’s line of affordable ‘pocket-sized’ items, such as casual clothing, wallets and perfumes.

Located on a quiet corner of New York’s Chelsea neighbourhood near the brand’s flagship, the space is designed to mimic traditional grab-and-go, urban convenience stores. The critical sense of accessibility is achieved by displaying stacked multiples of each product in open translucent Perspex boxes, which are affixed to two monolithic columns that divide the store. Maximising every inch of the 500 sq ft space, the sole dressing room is hidden within one of the columns. 

Comme des Garcons’ co-founder Rei Kawakubo launched the first Pocket concept in 2007 at Tokyo department store Isetan. There are now 30 in existence globally, including concessions within other Comme des Garçons and Dover Street Market stores.

For more on compact, but stylistically uncompromised retail design, including venues that demand greater flexibility, see Pop-Up Spaces Evolve: Cultural Collisions and Social Media & Tech, Confection Destinations and Commuter Commerce. See also the Anya Hindmarch convenience store case study in Haute Humour: Visual Influence, and look out for our upcoming report Accessories VM & Spatial Concepts, publishing in October.

For more on Comme des Garcons’ retail strategies, see Dover Street Market Hits New York, Dover Street Market: Ginza, and Transformative Tachiagari.