London’s Members-Only Coffee Shop
London's first ever members-only coffee shop has recently opened at trendy co-working space Uncommon .
Membership to SL28 costs £10 per month and provides subscribers with exclusive access to its cafe/workspace, three complimentary coffees per month, unlimited batch-brew coffees at a flat rate of £5 per day, and a selection of pastries, soups and sandwiches at an additional cost. The cafe will serve SL28 coffee (an upmarket variety of Kenyan coffee) as well as more common varieties.
Responding to the need for more co-working spaces, SL28 aims to provide a relaxed and friendly atmosphere for freelancers and entrepreneurs to work and network. Increasing numbers of workers, especially millennials (who make up three-quarters of users of the world's largest freelancing marketplace, Freelancer.com), are choosing to freelance instead of work in traditional office environments. For more on this, see Digital Nomads and Café Culture.
Subscription-style dining services are becoming increasingly common. As discussed in Mobile Food, Israeli-based start-up Cups' subscription model lets consumers order unlimited tea and coffee from a selection of New York cafes for a flat fee.
Exclusive experiences and memberships are also becoming increasingly popular among consumers that value experience over ownership. For example, London-based restaurant Old Tom & English only accepts guests who have made a reservation, in order to make them feel like they are attending a dinner party. For more on these kinds of initiatives, see Food & Luxury: Elevating the Everyday and Beyond Commerce: Rites, Rituals & Culture Clubs.