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Brief Published: 2 Oct 2013

Top Takeaways from Lunch!

Extra

Lunch! - the UK’s leading trade event for the convenience food sector - returned to London for a sixth year last week. Stylus highlights three key themes that emerged from the show:

  • Hot-Drink Innovation: Danish beverage company Coffeebrewer Nordic A/S showcased Grower’s Cup, an innovative packaging solution that allows users to brew two servings of speciality tea or coffee in a bag with an in-built filter. Users simply open the bag, add hot water and allow the drink to brew for a few minutes before pouring. The product is currently sold in outdoor equipment stores, but the company plans to introduce it in speciality food stores to target a wider audience.
  • Indulgent Snacking: Andrew Sherick, a former buyer for UK retailer Marks & Spencer, has launched a range of high-quality milkshakes targeted at adults. In decadent flavours such as Cookies & Cream, Pot au Choc and Strawberry Pavlova, Mr Sherick’s Shakes offer a tasty alternative to the health-food-saturated snack market. “Indulgence is the fastest growing area in FMCG [fast-moving consumer goods],” he told Stylus. “It’s all about balance in life. This [product] is an accessible luxury to make the day a better day.”
  • Breakfast Opportunity: As explored in The Breakfast Boom, consumers are seeking healthy, on-the-go breakfast options. British brand Cuckoo launched a range of single-serve Bircher muesli pots at the show, conceived from ingredients like dark chocolate and sour cherry. Meanwhile, Oatiful Smoothies from Ireland’s Kilkenny Food Company contain 30g of oats and semi-skimmed milk. British brand Lacka Foods’ Be Fast drinks are a protein-rich, low-fat alternative to cereal, while UK natural food company Rude Health’s new range of dairy-free milk alternatives includes the first brown-rice-based drink to be launched in the UK.

Take a look at our coverage of last year’s Lunch! conference and IFE for more product innovation in the on-the-go food sector. See Fast-Moving Premium Consumers (FMPCs), part of the Future of Food Industry Trend, for more on the growing tribe of shoppers demanding convenience and flexibility without forsaking luxury and quality.

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