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Brief Published: 1 Dec 2015

Cleopatra: Beauty Influencer

L-R: Peter Thomas Roth 24K Gold Mask, Kre-at Beauty’s 24-Karat Gold Lashes, Medisol Noblesse Golden Mask Cleopatra’s Secret

Iconic Egyptian pharaoh Cleopatra emerged as a beauty icon at Cosmoprof Asia 2016 in Hong Kong in November 2015. Brands were spotted using her name and likeness on packaging at the trade show, as well as harnessing key ingredients from her famously luxurious beauty regime.

Referencing the myth that Cleopatra bathed in donkey milk, Korean beauty brand Borntree showcased its hydrating, anti-ageing and skin brightening Gold Milk Steam Cream, which features the ingredient alongside moisturising goat milk and horse fat. The inclusion of real gold in the formulation also promotes the product as a luxury staple.

Korean brand Medisol named its Noblesse Golden Mask Cleopatra’s Secret, after the legend that she slept with a gold mask on her face. Medisol’s gel-like facial mask uses 99.8% gold for its moisturising effects, and caviar for improving skin vitality. Hungarian clinical skincare brand Peter Thomas Roth has its own version, the 24K Gold Mask, which harnesses the anti-ageing properties of pure 24-karat gold in its formula.

Indeed, golden mineral pigments are experiencing a renaissance, especially in the colour cosmetics market, after cult British make-up artist Pat McGrath launched her debut product Gold 001 at Paris Fashion Week in September 2015 (see Womenswear S/S 16: Beauty).

We expect to see further golden developments in 2016 – such as US beauty brand Kre-at Beauty’s 24-Karat Gold Lashes, which coat false lashes in golden foil for a striking effect.