‘Pollution protection’ is now a well-established global beauty claim, and consumers are becoming increasingly aware of its effects on the skin. Sixty-one per cent of Chinese consumers reported feeling “very concerned” about particulate matter in the atmosphere, and believe pollution has a significant effect on their skin (Mintel, 2016). Stylus explores the brands and products advancing the category with innovative formulas and formats.
Pollution Protection Update: New Formats & Formulas
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