Black Americans are often treated as a homogenous group, despite great variance in ethnicity, lifestyle and worldview. To help brands understand the nuances in this consumer group – and avoid ineffective and insensitive messaging – we highlight key findings from Pew Research Center’s recent report on the diversity of Black America.
Understanding the Diversity of Black American Identity
Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.