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Universality in Kidswear

Attitudes towards gender-fluidity amongst children and their parents are continuing to evolve and take hold. In the US alone, the trend for unisex names rose by 60% in 2015, and baby name site Nameberry called the ‘post-gender’ phenomenon – a name given to both boys and girls in equal measure – the biggest trend of 2016.

Universal kidswear provides retailers and brands with a unique opportunity to take a stance and define their place in the market, taking more of a ‘design for all’ approach and testing narratives while literally growing with their target customer.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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