Upgrading Travel: New In-Transit Beauty Concepts
In 2018, 4.4 billion passengers around the world flew on a plane – an average increase of 284 million trips by air, year-on-year (International Air Transport Association, 2019). As airlines transform their in-flight strategies to foster a sense of wellbeing, beauty brands are helping individuals create a self-care routine for their journey and beyond.
- Skincare in the Air: In Adapting to a Changing Climate: Beauty, we explore the way modern consumers are acknowledging the effects of travel on their skin. Australian brand Flight Mode is tapping into this by launching a skincare range for frequent fliers.
Flight Mode’s inaugural collection includes a humidifier, a moisturiser and a serum – all of which aim to hydrate and calm the skin. For example, Cloud Mister is a portable humidifier that protects from drying air conditions on a flight. The user spritzes and replenishes their skin as required. Meanwhile, the Look Alive In the Sky Repair Serum contains Vitamin B3 to improve the skin’s texture and watercress to brighten the complexion.
- New Ways of Packaging: US home storage brand Favonian launched a 3-in-1 Leak Proof Travel Container for toiletries, which consolidates three bottles into one. It aims to reduce bulky packaging in travel bags and encourages consumers to pack their own selection of essentials on-the-move.
The dispenser is the size of a mobile phone and can house up to three liquids – ranging from body lotion to cleanser. It works by rotating the lid, which switches between each of the 55ml bottles. In order to ensure the mechanism works properly, the pumps need to align with the corresponding holes in the container.
Each of the mini bottles complies with global travel regulations, allowing Favonian to effectively tap into demand for space-saving packaging solutions. This product is one of few packaging concepts streamlining travel cosmetics, and should inspire brands to further refine the aesthetic look and feel of practical travel storage.