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Upstreaming Everyday Edibles

Echoing trends we note in The Budget Food Opportunity and FMCG + Covid-19: Lessons in Resilience, the convergence of pandemic-induced boredom and budget-conscious shopping is creating a fertile market for enhanced versions of mass-market products – 65% of US consumers say they’re interested in sampling new shelf-stable foods (PwC, 2020). Stylus decodes how brands can elevate core lines through shrewd flavour blending, ethical updates and health hacks.

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