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Brief Published: 1 Oct 2018

US Start-Up Launches Vending Machine for Meat Lovers

Appleston Meat Co.

Answering the ever-rising call for convenient groceries, US start-up Applestone Meat Co. has opened a 24-hour butcher's shop: a vending machine for all your meaty needs.

The brand has installed a row of vending machines in two locations in New York that are organised by meat type: beef, lamb, pork, sausages and ground meat. They're restocked multiple times a day with fresh, ethically sourced meats sold at an affordable price point. Between 11am and 6pm, customers can also purchase meat from a service window, offering the option to interact with a member of staff.

With plans to launch the concept in cities across the US in 2019, founder Joshua Applestone hopes the venture will tackle the country's issue of food deserts by offering everyone the opportunity to buy fresh meat 24/7. "We're not in the 1950s anymore, where everyone works nine to five and eats at the same time every night," he said. "Life is chaotic. At best."

This is a great example of how the meat industry is finding ways to adapt to contemporary society, where convenience is key. Read Dairy 3.0 to see how the dairy industry is responding to shifts in consumer attitudes. Meanwhile, New Food Covetables explores how high-quality meat is becoming more of a luxury commodity.