Valentine’s spending is predicted to soar this year, rising 32% in the US (NRF, 2020). As consumers’ objects of affection diversify the commercial opportunity grows, including for brands not typically associated with romance. From ‘backlash branding’ capitalising on opting out or revelling in regret, to sex, self-care and cult TV, we spotlight key engagement strategies.
Valentine’s Day 2020: Brand Engagement Strategies
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