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Valentine’s Day 2021: Brand Strategies

Valentine’s Day still represents the third-biggest annual spending spree in US retail and a growing opportunity in APAC, with many consumers feeling more invested this year to compensate for pandemic blues. From self-love promoting pop-ups, gamer-based romance and virtual help hotlines to Covid-sensitive messaging, Galentine’s and ‘insperiential’ gifting, we unpack the trends fuelling a rising ‘love economy’.

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