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Brief Published: 12 Feb 2019

Valentine’s Day Inspires Creative Branded Food Concepts

A clutch of creative food products have hit the shelves in time for February 14, as brands play with colour, texture, humour and taste to stand out on the most romantic day of the year.

  • Ketchup Caviar: US condiments king Heinz has created limited-edition 'ketchup caviar' pearls. Made via spherification (as covered in Global Food Trends 2017/18: Anuga and European Food Trends 2018), the bubbles closely resemble roe and, accordingly, burst in the mouth – creating a pop of concentrated flavour. This upmarket take on the classic sauce is only available via an online competition, with just 150 jars up for grabs. The tactic is representative of brands 'elevating the everyday' – upgrading commonplace consumables into high-end treats.
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Heinz
  • Sumptuous Snacks: British crisp brand Tyrells has developed a Spice Up Your Life variety that's said to have an aphrodisiac effect. The crisps come in a Honey & Chilli flavour – the honey is said to "tinker with hormone levels", while the chilli "triggers nerve endings on the tongue, releasing endorphins and increasing the heart rate", according to the brand. 
  • Sweet Messages: US giant Krispy Kreme has launched a line of heart-shaped donuts with messages such as 'Be Mine' and 'So Extra', as a tribute to the classic conversational Lovehearts sweets. The donuts are stuffed with four kinds of classic fillings, including cake batter, strawberries and cream, raspberry jam and chocolate cream.
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Tyrell's
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Krispy Kreme

For more inspiration, look out for our upcoming Valentine's Retail report, publishing on February 14. For more on brands catering to foodies' celebratory occasions, read The New Festive Meal.

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