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Brief Published: 16 Oct 2013

Leica Camera by Jonathon Ive


Together with renowned Australian designer Marc Newson, Apple’s senior vice-president of design, Jonathon Ive, has developed a one-off Leica camera to be auctioned for charity. Unsurprisingly, it follows Ive’s trademark style, featuring clean lines and minimalist styling.

Based on the existing Leica M, it has a smooth anodised aluminium shell, while the conventional leather body is replaced with a laser-machined mesh. Buttons and dials are kept to a minimum and sit flush against the casing for a sleek, unobtrusive finish. 

The seamless form and embedded details are reminiscent of the ideas discussed in our industry trend Design Democracy: Integrate. In it, we analyse a new breed of electronics that don’t compromise on aesthetics, in which the small nuances can have a big effect. 

The exclusive design will be auctioned on November 23 along with 40 other limited edition items to raise money for Aids charity, Red. It is expected to reach up to $750,000.